Research Conclusion

 Music Video Plan:

1) My Music Video will be of the Rock Genre. The story will follow two people, who are meeting up to do a spiritual ritual.

2) I will follow the genre conventions of a rock music video, containing a mix of performance and narrative. The song I have chosen is a bit more slower paced than some rock songs, so i will conform to genre conventions by editing to the pace of the song. The video will be more naturalistic, with both hand held and fixed camerawork with slower movements. I will conform to genre conventions by having my story be about a ritual.

3) The audience are 16-25 year olds who are obsessed with rock music. They can be of any gender. My audience will access music through a wide range of methods, such as streaming or buying CDs/Vinyls. Through repeating codes & conventions of a rock video, risk is reduced because the audience will like it because it fits what they are used to seeing.

4) My product will fit the core values of UMG, showing artistry through the skill of creating/performing in a music video.

5) My actors will be wearing all black clothing, with punk style accessories. This will follow stereotypical representations of rock artists wearing darker, slightly accessorised clothing. This is an intertextual reference of repeated representations of rock artists. My camerawork will use a range of angles and shot types, which is a genre convention of rock music videos.

6) The mise-en-scene of darker clothing with accessories will create meaning of rock artists being represented in an 'edgy' way. Both of my actors are younger, one of my actors is a straight, cisgendered male. The other is a lesbian, cisgendered female. This creates diverse representations of sexuality and Gender. It also subverts stereotypical representations of rock artists being older, white men.

7) These representations will attract the audience as it fits the genre conventions of rock. It also provides a range of representations for the audience to relate to in terms of sexuality and gender.

8)I intend to create intertextual references through repeated representations and references to the Blair Witch Project.

9) I haven't got an idea for a message behind my video.

Website Planning:

1) Rock Websites usually have a darker colour palette with some bright accents of colour.

2)The design choices will include a darker colour palette

3) On my website, I will have a Homepage and a News page.

4) Through including social media logos on my website, it will appeal to the 16-25 age audience who will use social media actively.

5) At the bottom of my page, I will include the UMG and EDGEOUT records logos in order to reflect the labels.

6) I will include a video of me entering/being inside Wembley stadium as a teaser for where my band will be performing next.

7) Through including a social media feed (such as instagram), It will hook the audience, who will be convinced to interact with my band.

Synergy:

1) Branding and Synergy are important for creating brand identity between different products.

2) My main product and my website will both include my band's logo.

3) I will include a link to my website at the end of my music video, and will include links to my music video in the website. 

4) My website will be unique to the majority of other rock websites by including a social media feed (posts found on social media).

5) I will use social media to promote both my music video and website, such as posts saying "Our new music video is yours to view" or  "merchandise available at www...". I will also include the social media logos on the page with a 'social media feed' as a part of the homepage.