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Statement Of Intent

Monday 17th June 2024 Nea: Coursework - Statement Of Intent: L/O: to produce a concise and well structured statement outlining your chosen brief I intend to create a music video, which follows the story of two people meeting up to do a spiritual ritual. The idea of a spiritual ritual conforms to the genre conventions of the rock genre. My audience are 16–25-year-olds who are obsessed with rock music. They are of any gender and will access music through a wide range of methods, such as streaming or buying CDs/ Vinyl records . Through repeating codes & conventions of a rock music video , t he audience will enjoy it because it fits what they are used to seeing and will provide them with entertainment . My music video will fit the core values of UMG, showing artistry , creativity, and innovation through the skill of creating/performing in a music video. I will use a range of Media Language to achieve this. The Mise-En-Scene will include Dark clothing, Punk accessories,...

Target Audience Profiles

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Demographics: - 16-25 - Any Gender - UK based - Middle Class - Single Psychographics: - Avid Lovers of Rock Music - Actively buys and streams music (Cds, Vinyls) - Actively goes to concerts/gigs - Left Wing - Cultured & Independant VALS Category: Young & Rubicam: Profile: The average Ascension Souls fan is young, either physically or at heart. They are avid consumers of rock music and have a disposable income, allowing them to actively purchase CDs and Vinyls, stream on their favourite music services and attend concerts and gigs as often as they can. Their left wing opinion aligns itself with the ideologies of Ascension Souls. They are single, cultured and independent. The average Venom Ambush fan is young, either physically or at heart. They are avid consumers of rock music and have a disposable income, allowing them to actively purchase CDs and Vinyls, stream on their favourite music services and attend concerts and gigs as often as they can. Their left wing opinion aligns it...

Research Conclusion

 Music Video Plan: 1) My Music Video will be of the Rock Genre. The story will follow two people, who are meeting up to do a spiritual ritual. 2) I will follow the genre conventions of a rock music video, containing a mix of performance and narrative. The song I have chosen is a bit more slower paced than some rock songs, so i will conform to genre conventions by editing to the pace of the song. The video will be more naturalistic, with both hand held and fixed camerawork with slower movements. I will conform to genre conventions by having my story be about a ritual. 3) The audience are 16-25 year olds who are obsessed with rock music. They can be of any gender. My audience will access music through a wide range of methods, such as streaming or buying CDs/Vinyls. Through repeating codes & conventions of a rock video, risk is reduced because the audience will like it because it fits what they are used to seeing. 4) My product will fit the core values of UMG, showing artistry thr...

Initial Research

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Music Video:  Song: Alkaline - Sleep Token Every once in a while something changes And she's changing me It's too late for me now, I am altered There is something beneath She's not acid nor alkaline Caught between black and white Not quite either day or night She's perfectly misaligned I'm caught up in her design And how it connects to mine I see in a different light The objects of my desire Ooh, let's talk about chemistry 'Cause I'm dying to melt through To the heart of her molecules 'Til the particles part like holy water If anything, she's an undiscovered element Either born in hell or heaven-sent But either way I'm into it She's not acid nor alkaline Caught between black and white Not quite either day or night She's perfectly misaligned I'm caught up in her design And how it connects to mine I see in a different light The objects of my desire Not acid nor alkaline Caught between black and white Not quite either day or night Sh...

Mark Scheme

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Friday 26th April 2024  Mark Scheme: L/O: to explore the requirements of the coursework